MTN DEW | MAJOR MILLIONS
Mtn Dew was launching their first permanent flavor in more than decade and this was a big deal for them and for Dew nation. Our task was to launch this insane new flavor, Mtn Dew Major Melon, in an equally insane way and we were given the biggest platform; Super Bowl. Our KPI was social conversation a.k.a. we were asked to “win twitter,” on one of the loudest and most crowded nights of the year. We created the first ever gamified Super Bowl spot and long story short, it worked.
”No Super Bowl Advertiser Did It Like Mountain Dew” -AdWeek
We created a suite of reaction gifs to fuel the fire of real-time social conversation.
Cannes
Shortlist - Direct Lions | Social Behavior
Shortlist - Brand Experience | Launch/Relaunch
One Show
Silver - Social Media | Active Engagement
Merit - Social Media | Stunts & Activations
Merit - Branded Entertainment | Games
Merit - Interactive | Games
Merit - Experiential | Events
ADC Awards
Bronze - Interactive | Social Media
Andy Awards
Gold - Idea + Craft
Webby Awards
Honoree - Advertising | Real-Time Response