JETBLUE FLYBABIES

Flying with a crying baby is hard on everyone, especially the parent. In honor of Mother's Day we decided to make crying babies a good thing. On a select flight from JFK to Long Beach, we ran a special promotion. Every time a baby cried, everyone on board received 25% off there next Jetblue flight resulting in a free flight for every passenger. We took a universal tension point of flying and turned it into a positive thing. Flybabies went viral and commandeered the conversation around Mother's Day. 

 

ONLINE FILM

CASE STUDY

PRESS

 

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AWARDS

 

AICP
Cause
Winner

AICP Next Awards
Next Experiential/Live Events/Broadcast
Winner

Cannes Lions
PR: Events and Stunts
Bronze Lion

Cannes Lions
Outdoor: Live Advertising and Events
Shortlist

Cannes Lions
PR: Travel, Transport and Leisure
Shortlist

Cannes Lions
Promo & Activation: Travel, Transport and Leisure
Shortlist

Cannes Lions
Promo & Activation: Guerilla Marketing & Stunts
Shortlist

Cannes Lions
Promo & Activation: Competitions & Promotional Games
Shortlist

Cannes Lions
Media: Use of Stunts
Shortlist

Cannes Lions
Film: Travel, Transport and Leisure
Shortlist

Clio Awards
Public Relations: Special Event
Bronze

Clio Awards
Public Relations: Corporate Identity
Shortlist

Clio Awards
Events/Experiential: Guerilla
Shortlist

Effies
Influencers
Silver

Effies
Small Budget
Silver

Effies
Transportation
Effie Finalist

Effies
Seasonal Marketing
Effie Finalis

LIA Awards
TV, Cinema, Online film: Corporate Image
Silver

LIA Awards
TV, Cinema, Online film: Travel
Bronze

One Show
Public Relations: Reputation Management
Silver

One Show
Direct Marketing: Live Events
Bronze

One Show
Direct Marketing: Social Media & Viral Marketing
Merit

One Show
Public Relations: Brand Voice
Merit