I joined MullenLowe in the fall of 2015 charged with running the JetBlue account and growing the newly opened New York office. Since taking the reins on JetBlue I have gotten the brand a lot of attention with clever and compelling work. Most notably with JetBlue “FlyBabies,” where on a cross-country flight from New York to Long Beach passengers received a 25% discount towards their next ticket each time a baby onboard cried. The stunt flipped a tension-filled reality onto its head and was a huge win for the brand. My work on JetBlue over the last two years landed me on AdAge’s 2016 Creatives You Should Know list and Business Insider’s 30 Most Creative Women in Advertising 2017 list.
I began my career at TBWA/Chiat/Day NY, where I helped to revamp Absolut’s image with the iconic “In an Absolut World” campaign. From there I made the move to Grey New York, where I worked on E-Trade’s beloved “talking baby,” including a wildly popular and awarded Super Bowl spot. In 2010 I left Grey to freelance full time which afforded me time to work on creative pursuits beyond advertising, including launching my own stationery line.
I’m a southerner at heart but I love my adopted home of Crown Heights, Brooklyn.
(2010 - 2015) BBDO, Droga5, Saatchi & Saatchi, McGarryBowen, 360i, Barbarian Group, Johannes Leonardo, Translation, McCann NY, Deutsch, Devito/Verdi, EuroRSCG, Amalgamated, Kirshenbaum.
MullenLowe, New York | 2015 - present
Grey, New York | 2008 – 2010
TBWA Chiat Day, New York | 2004 – 2007
AWARD SHOW JURIES
One Show Print & Out of Home 2016
Cannes Radio 2017